Why Does Your Company Require Professional Email Hosting?

May 2, 2023


It is very difficult for smaller businesses to be successful without having an online presence. Every business uses online communication processes to reach potential customers. Several methods are used by these businesses, among which emailing is considered one of the most popular. According to a recent survey, more than 43% of businesses use email for online communication. Additionally, an email can help you significantly in your daily operations.

There are several free email services on the market to help you send emails. The idea of free services may be a bit attractive, but there are some drawbacks to it as well. Each customer and company receive thousands of different emails daily, and most of these emails are unchecked or go to junk or spam folders. Additionally, the free service email may look unprofessional and too generic. That is why you need a third party that sends your emails on time and makes them look more professional. In this article, we will discuss that third party: email hosting.

What is email hosting?

In simple words, email hosting is a service that allows you to create and manage email accounts with a custom domain name. There are several free email services like Gmail or Yahoo, and when you create your email, the domain name in your email address will be something like @gmail.com or @yahoo.com. However, when you create an email account with email hosting, your domain name will look like @yourdomain.com. Such an email looks more professional, helping your brand establish an online presence.

How does email hosting work?

Suppose you are running a business and want to send an important email to a client, but you are using a free email service. When you send the email, there are chances that the recipient may not receive it on time or that the email may be sent to a spam or junk folder. However, in the case of an email hosting service, the email is maintained and managed by the email hosting provider, who ensures that it is secure, reliable, and optimized for sending and receiving email.

The email hosting provider will provide the essential tools to create and manage your accounts once you sign up for an email hosting plan. Additionally, you can create an email account with your custom domain name. For instance, if you have a domain name like “example.com,” you can create an email address with “[email protected].”

The email hosting provider’s server has different spam filters and security features. When someone sends you an email, it is first sent to the email hosting server to ensure that the email is legitimate and not spam. Once the email is verified, it is delivered to the recipient’s email account. Similarly, when you send an email from one of your custom email addresses, the email is first sent from your email client (such as Outlook or Gmail) to the email hosting provider’s server. The server then sends the email to the recipient’s email server, which delivers it to their inbox.

What are some benefits of email hosting?

There are several benefits to having a hosting server for your business. Some of those benefits are listed below.

1- Credibility

Suppose you receive an email from an account with a domain email address and another from a simple email account like Yahoo or Gmail. Which one will you prefer? Of course, the one with a domain email address Because the domain name improves the credibility of the email, it increases the credibility of the business. In contrast, if your business does not have a domain email address, it will make the customer more doubtful about the credibility of your business.

2- Privacy

Privacy is one of the most important things regarding online business. Because a single mistake can give you a potential loss. To be on the safe side, you need a server that provides you with full security and privacy, and a web hosting provider is the best option for that. If you want your business email to be safe and secure, a hosting server is there to guarantee privacy and security. You can store your business’s important emails on the hosting server without any risk of losing them.

3- Accessibility

Gone are the days when people used to do business tasks from offices. People are now doing business-related tasks from their beds, living rooms, coffee shops, and restaurants. A business-domain email account lets you monitor business-related emails from multiple devices. No matter where you go, you can access the domain from your mobile device or laptop and get in touch with your customers. A business-domain email account helps you organize personal and business emails and keep them separate from each other.

4- Easy to change

When you want to change your generic email address, you must change your business email address. For instance, if you want to change your email from Gmail to Yahoo, you have to change your address and will need to tell your customers about the change. This is a very difficult task, and you might lose some customers in the process. However, you would not face such a problem with a business domain email address because it is portable and you are free to switch from one web hosting provider to another. Additionally, you can keep your domain name with you even if you switch hosting providers.

5- Security

Data is everything in the online world. A slight hint of your data to a hacker would vanish from your account. If you are using a free email service, your account is susceptible to security threats because they have a huge user base that attracts potential hackers. Additionally, you can possibly lose your account due to some mistaken identity issues. To avoid these issues, a business domain email address is the only way. It keeps your data safe and gives access only to you whenever you need it because you are paying exactly for that. Additionally, you will know about the security of the web host and will keep the data in the account accordingly.